CRM integration
Every article on this topic.
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StrategyCustomer information systems: Middle East defence case study
A Middle East defence manufacturer had customer data in three places, none of them matching. Connecting Microsoft Dynamics, Experlogix CPQ and SAP SD cut quote turnaround by 35%.
· 10 min read
SAP Customer Experience5 best CRM systems for SAP in 2026: a practical comparison
If your CRM and SAP don't share data, sales promises stock you don't have and finance invoices orders that don't match. Here is how the five main CRM options compare for an SAP landscape in 2026, and which integration pattern each needs.
· 10 min read
Written by Noel D'Costa
25 years in ERP delivery across SAP, Oracle and Microsoft, now a chief technology officer. I write from the programmes I have run, for the people making these decisions.
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